Analytics

360° Analytics

Marketing Data Management

Automation

Customer Speak

“Nuevora has been delivering several predictive segmentations and models enabling us to run precisely targeted and effective marketing campaigns for our customers across automotive, retail, financial services and insurance sectors. The ROI on our campaigns has been directly impacted by the intelligence delivered by Nuevora. Best yet is their ability to deliver these custom insights to us on a continuous basis while aligning them with our specific marketing objectives. Nuevora’s services are a competitive advantage to us.”

- CEO, A leading marketing services firm

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360° Analytics

By combining customer transactional data and external market data related to the customer, Nuevora analysts deliver a comprehensive 360◦ view of your customers with highly accurate predictions into customer behavior.

Different data sources that Nuevora deals with include:

Transactional Data - Data collected from the transactional history of the customer for example, credit card usage, payment history, etc.
Bureau Data - Data collected from credit bureaus such as FICO scores
Demographic Data - Data collected from third party sources or from customer applications such as age, gender, education level, etc.
Economic Data - Data collected from the relationship view of a customer or from customer applications such as income levels, investment products owned, etc.
Behavioral Data - Data collected from customer surveys or lifestyle bureaus such as attitudes, interests, etc.

Nuevora works with other organizations to collect and append third-party and/or survey generated customer data to the transactional customer data to provide deeper insights into your customers and enabling smarter decisions.