Customer Case Studies

Nuevora’s predictive analytics, targeted research, and execution enablers have been powering the definition and execution of effective marketing and customer strategies at a number of organizations. A representative sample of our customer successes include:

For a large European Bank with extensive operations in Europe and Asia Pacific, Nuevora developed predictive customer segmentation models and implemented them across multiple countries in Europe and Asia, including Belgium, Netherlands, China, Singapore, Hong Kong, Thailand, Philippines, South Korea, Malaysia, and Indonesia. Delivered comprehensive analysis based marketing reports for each of the countries and regions leading to the implementation of effective go-to-market strategies by the bank.
For a global on-demand CRM Software & Services Company, Nuevora built predictive customer acquisition models leveraging 30+ parameters and graded against its top 5 competitors. Delivered comprehensive insights enabling the Company to refine its product, sales, marketing & pricing strategies.
For a large retail franchise, Nuevora analyzed a series of “test-and-run” marketing campaigns to predict customer behavior and campaign response rates resulting in increased customer traffic and transaction values.
For a global online search & information services provider, Nuevora builds marketing reports to deliver marketing and customer analytics on a weekly, monthly, and quarterly basis which, predict sales volume growth, customer attrition, retention, and value migration by geography, industry and organization size. The insights enable the firm to focus its sales & marketing efforts on the right organizations and maximize their ROI.
Nuevora analyzed millions of campaign communications in working with a leading database marketing solutions provider to build several promotion response models and campaign ROI models across multiple industries including financial services, retail, automotive, and telecom. Nuevora built analytical models to segment customers based on frequency of transaction, average dollars spent per transaction and the recency of transaction to predict customer loyalty, churn, repeat purchases, and revenue maximization opportunities. Nuevora devised numerous “test-pilot-run” campaigns across multiple channels to build promotion ROI models to optimize campaigns across a number of dimensions including timing, duration, channel combinations, customer transactional history, etc.
For a niche enterprise SOA software solutions provider, Nuevora analyzes lead, customer, sales and marketing data to build predict lead scoring models resulting in implementation of targeted multi-channel sales & marketing strategies.
For a large multi-national financial services firm, Nuevora segmented its consumer database across a number of parameters and developed a Risk Management Scorecard and re-categorized all its customers. Nuevora also developed a predictive Customer Segmentation Model to analyze and understand the best and worst customer segments based on a risk-revenue-profitability matrix.
For a global financial services conglomerate, conducted multi-dimensional segmentations to deliver comprehensive insights. Benchmarked the financial institution against other competitors across multiple parameters. Benchmarked multiple country level analytics against the regional data in Europe and Asia. Delivered strategic competitor & market analysis reports.
For a large multi-national financial services firm, Nuevora segmented its Small/Medium Business customers based on their transactional history related parameters and their business category & profile parameters such as revenues, industry segment, employee size, etc. to predict the profitability of the customer base as well as identify the key segments to focus marketing & customer management efforts.
Using market research data, Nuevora built complex predictive models to establish linkages and correlations between customer satisfaction and shareholder values across different industries including financial services, retail, consumer goods, and hi-tech in the UK market.
For a leading database marketing solutions provider, Nuevora developed complete campaign automation solutions using state-of-the-art software technologies.
For a mid-size business analytics software provider, Nuevora delivered ROI models to benchmark and grade against its top competitors. Nuevora also delivered market and industry level benchmarks across 23 financial metrics for 20 industries and four regions – North America, Europe, Asia and Rest of the World.