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Customer Speak
“Nuevora’s market segmentation studies and customer analytics solutions have enabled us to pin-point the market segments that aligned with our marketing strategy. We were able to match the right products to the right customer sections based on predicted customer purchase probability and product profitability, which enabled us to increase product penetration and customer loyalty. Nuevora is certainly an execution focused analytics provider who we will continue to partner with to stay on top of our customer and market intelligence.”
- VP, A global financial services firm
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Home » Industry Solutions » Financial Services
Overview | Solutions | Representative Customer Success
Representative Customer Success
Nuevora delivered a variety of research services and predictive analytics to financial services firms resulting in improved marketing effectiveness and enhanced ROI. Some examples include:
- For a large European Bank with extensive operations in Europe and Asia Pacific, Nuevora developed predictive customer segmentation models and implemented them across multiple countries in Europe and Asia, including Belgium, Netherlands, China, Singapore, Hong Kong, Thailand, Philippines, South Korea, Malaysia, and Indonesia. Delivered comprehensive analysis based marketing reports for each of the countries and regions leading to the implementation of effective go-to-market strategies by the bank.
- Nuevora analyzed millions of campaign communications in working with a leading database marketing solutions provider to build several promotion response models and campaign ROI models across multiple industries including financial services, retail, automotive, and telecom. Nuevora built analytical models to segment customers based on frequency of transaction, average dollars spent per transaction and the recency of transaction to predict customer loyalty, churn, repeat purchases, and revenue maximization opportunities. Nuevora devised numerous “test-pilot-run” campaigns across multiple channels to build promotion ROI models to optimize campaigns across a number of dimensions including timing, duration, channel combinations, customer transactional history, etc.
- For a large multi-national financial services firm, Nuevora segmented its consumer database across a number of parameters and developed a Risk Management Scorecard and re-categorized all its customers. Nuevora also developed a predictive Customer Segmentation Model to analyze and understand the best and worst customer segments based on a risk-revenue-profitability matrix.
- For a large multi-national financial services firm, Nuevora segmented its Small/Medium Business customers based on their transactional history related parameters and their business category & profile parameters such as revenues, industry segment, employee size, etc. to predict the profitability of the customer base as well as identify the key segments to focus marketing & customer management efforts.
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