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Home » Industry Solutions » Financial Services
Overview | Solutions | Representative Customer Success
Solutions
Nuevora focuses its research & analytics solutions across the entire lifecycle of the customer enabling marketing effectiveness.
Analytics
Market / Customer Segmentation
Use of various segmentation techniques (based on demographics, psychographics, spend patterns, payment histories, etc.) to identify clusters of market segments and customers to devise actionable strategies resulting in newer product innovation, better customer retention, precise credit risk assessment, increased activation levels of unused plastic, better product portfolio design, increase in frequency of transactions, increase in spend per transaction, etc.
Customer Life-Time Value Analytics
Estimate the potential value and relationship length of every customer to ensure maximization of value to the firm; Ensure that the right customer is serviced through the right channels at the right time based on customer preferences to extend the relationship length and value. Predict and target a tailored value proposition to different customer segments.
Customer Up-Sell / Cross-Sell Analytics
Based on propensity-to-buy models, target the right customer with the right product at the right time through the right channel to increase wallet share of each customer to the bank while saving the unwanted marketing spend; enable asset-to-liability and asset-to-asset cross-sell models.
Customer Behavioral Analytics
Profile customers based on behavioral coordinates to help forecast delinquencies, promote right products, prevent churn, etc.
Campaign Optimization Analytics
Analytical response modeling enables precise design of campaigns resulting in increased responses from prospects & customers while reducing marketing spend and maximizing wallet share; build cross-sell & up-sell response models. Increase switching costs while decreasing acquisition cost per customer.
Customer Churn / Loyalty Analytics
Customer churn analytics empowers your organization to compete effectively in a fiercely competitive financial services industry in not only acquiring customers but also in successfully retaining them. Our churn analytic solutions enable you to predict & prevent attrition, identify most profitable and loyal customers, and enhance the stickiness of every customer.
Risk Analytics
Our risk assessment analytics can predict potential defaulters and facilitate implementation of proactive collection strategies as well as better credit evaluations for future applicants. Maximize customer acquisition and retention while minimizing risk and fraud.
Marketing Data Management
Nuevora analysts work with disparate sources of customer transactional data, lead & marketing data, as well as survey based and other external third party data to develop a comprehensive view of an organization’s customers, products and campaigns. As a pre-production strategy, this effort enables our customers to first get their hands around all sources of data and prepare for focused analysis and produce actionable plans.
Research
Market Sizing / Segmentation
Nuevora analysts work with primary and secondary market data to analyze, size and segment markets to help define the competitive strategies of our customers.
Company Comparables
Nuevora analysts research a number of proprietary databases and public sources to deliver comparable metrics – financial as well as operational. Nuevora is seasoned in analyzing the corporate statements and reports to zone in on industry-specific operational metrics for comparable analysis.
Industry Research
Nuevora produces on-demand industry research to deliver custom insights and competitive benchmarking.
Automation
Analytic Dashboards
Combining advanced analytics and technology, Nuevora delivers custom technology solutions that deliver the operational insights in the form of automated dashboards that are context-sensitive and role-specific.
Custom Reports
Nuevora analysts research and deliver marketopedias, executive briefs and other custom reports based on the research objectives of our customers.
Presentations
Nuevora analysts convert the analytics and insights they produce into specific presentation outputs that can be readily used by the customer executives. |
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