Overview

Changing business models, newly emerging markets, and constantly evolving technologies are dramatically altering the dynamics for high technology companies – triggering consolidation in some sectors such as on-premise enterprise software, and creating tremendous growth opportunities for new players in sectors such as Software-as-a-Service, Open Source, Virtualization, and Web2.0.

To compete and grow amidst these new trends, high technology companies need to better understand their customers and competitors – what market segments exist, how the customer segments differ in purchase patterns, what does it take to acquire and retain the customers in different segments, and how to compete with other vendors.