Solutions

Nuevora focuses its research & analytics solutions across the entire customer lifecycle and helps increase marketing effectiveness.

Analytics

Market / Customer Segmentation

Nuevora applies various segmentation techniques (based on demographics, transactional data such as license purchase and renewal patterns, etc.) to identify clusters of market and customer segments and devise actionable strategies for new product innovation, better customer retention, decreasing length of sales cycles, etc.

Marketing Analytics

Nuevora analyzes your marketing data from disparate silos to create timely and custom analytics insights on a weekly, monthly, or quarterly basis to help drive your operational decisions. These insights give a 360-degree view of your marketing activities and responses, and empower your executives and operational managers.

Campaign Optimization Analytics

Nuevora’s analytical response modeling enables precise design of campaigns resulting in increased responses from prospects & customers while reducing marketing spend, maximizing marketing ROI, enhancing cross-sell & up-sell, and decreasing acquisition cost per customer.

Predictive Lead Scoring

Nuevora analyzes your marketing leads and opportunities to develop a predictive lead scoring model that ranks qualified leads according to their likelihood-to-purchase, resulting in higher conversion ratios from leads to opportunities. Increase the efficiency of your inside sales and field sales teams while reducing your marketing spend.

Customer Life-Time Value Analytics

Nuevora helps you estimate the potential value and relationship length of every customer to ensure maximization of value to the firm; Build next-best-product models enhance penetration in the existing customer base and increase life time value. Ensure that the right customer is serviced through the right channels at the right time based on customer preferences to extend the relationship length and value. Predict and target a tailored value proposition to different customer segments.

Customer Up-Sell / Cross-Sell Analytics

Based on propensity-to-buy models, Nuevora enables you to target the right customer with the right product at the right time through the right channel to increase “wallet” share within each customer account while minimizing unwanted marketing spend.

Return on Investment/Total Cost of Ownership (ROI/TCO) Analysis

Nuevora uses primary and secondary research to identify the drivers of benefits and costs of your products and service offerings, and builds ROI/TCO models. Equip your prospects and sales teams to calculate the ROI/TCO of your offerings, using easy-to-use tools that will enable you to increase customer buy-in and adoption.

Prospect Value Modeling

Through primary and secondary research, Nuevora analyzes your prospects’ critical strategic objectives and operational challenges to develop prospect value models. Create custom value propositions for your prospects and shorten your sales cycles.

Win/Loss & Product Roadmapping Analytics

Nuevora analysts apply our proprietary Lift/Drag™ framework to research and identify key gaps in your sales effectiveness and product capabilities in relation to the needs of your target market segments and your competition. Outperform your competition, gain market share and build competitive advantage through win/loss and product roadmapping analytics.

Marketing Data Management

Nuevora analysts work with disparate sources of customer transactional data, lead & marketing data, as well as survey based and other external third party data to develop a comprehensive view of an organization’s customers, products and campaigns. As a pre-production strategy, this effort enables our customers to first get their hands around all sources of data and prepare for focused analysis and produce actionable plans.

Research

Industry and Account Profiling

Nuevora produces on-demand industry and account profiles to deliver custom insights using public and premium data services. Nuevora analyzes the data and synthesizes insights using business frameworks and tools such as Market Maps, Spider Charts, Value Chain Analyses, etc.

Market Sizing / Segmentation

Nuevora analysts work with primary and secondary market data to analyze, size and segment markets and to help define the competitive strategies of our customers.

Competitive Benchmarking/ Company Comparables

Nuevora analysts utilize primary and secondary research to deliver competitive benchmarking for products, solutions, and/or services across multiple dimensions and against specific financial and operational metrics. Nuevora is seasoned in analyzing the corporate statements and reports to zone in on industry-specific operational metrics for comparable analysis.

Customer Reference Studies

Nuevora teams build ROI based customer reference studies using primary research of your customers.

Automation

Analytic Dashboards

Combining advanced analytics and technology, Nuevora delivers custom technology solutions that deliver the operational insights in the form of automated dashboards that are context-sensitive and role-specific.

Custom Reports

Nuevora analysts research and deliver marketopedias, executive briefs and other custom reports based on the research objectives of our customers.

Presentations

Nuevora analysts convert the analytics and insights they produce into specific presentation outputs that can be readily used by the customer executives.