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Customer Speak
"Nuevora's market segmentation studies and customer analytics solutions have enabled us to pin-point the market segments that aligned with our marketing strategy.
We were able to match the right products to the right customer sections based on predicted customer purchase probability and product profitability, which enabled us to increase product penetration and customer loyalty.
Nuevora is certainly an execution focused analytics provider who we will continue to partner with to stay on top of our customer and market intelligence."
- VP, A global financial services firm
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Home » Competencies » Analytics » Overview
Overview | Solutions Focus | Delivery Methodology
Overview
Unlocking the potential from an organization’s data is imperative for competing effectively in today’s global market place. With hyper competitive markets and decreasing product differentiation, most industries are left with gaining competitive advantage through tailored customer experience. The key driver to achieving this level of superior execution requires at first gaining comprehensive and predictive insights into the markets and customers that organizations target.
However, organizations are also forced to cut down on their marketing budgets with tightening macro markets. As a result, organizations are faced with the dual challenge of growing their top-line and enhancing their profitability while minimizing investments in marketing.
Nuevora’s analytics solutions are poised to help organizations achieve this dual challenge.
Firms leveraging our solutions understand their customers better in terms of their ever changing product needs, communication preferences, life styles, and economic migration. Simultaneously, they are able to track the impact of other competitive products on their product profitability and customer retention leading them to deliver smarter decisions and better outcomes.
In the end, Nuevora’s analytics help leading organizations achieve enhanced revenues, higher levels of customer profitability, and marketing ROI without breaking their banks!
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Solution Focus
Our predictive analytics focus on the entire customer lifecycle and enable organizations to increase revenues while minimizing risk and enhancing the life time value of the portfolio of their customers.
Nuevora Customer Analytics Framework (with representative analytics examples) |
Our solutions transform disparate sources of structured & unstructured operational data into predictive insights. Nuevora has a proprietary framework CARE™ that governs our focus on optimizing the different stages of customer lifecycle using predictive analytics. Our services are organized to deliver analytics along the four dimensions of the CARE™ framework:
- Clarify - Solutions focused on processes that are involved in gaining clarity on markets to compete in and the type of customers that need to be acquired
- Acquire - Solutions focused on processes that are involved in the acquisition of the right customers based on internal corporate strategy and external market dynamics
- Retain - Solutions focused on processes that are involved in the servicing of acquired customers and retaining them
- Enhance - Solutions focused on processes that are involved in maximizing the wallet share and life-time value of existing customers
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Delivery Methodology
Nuevora organized its solutions delivery along its “Pre-Production – Production – Post-Production” Delivery Methodology. Depending on the objective of the initiative and the availability & richness of data provided by our customers, Nuevora’s solutions comprise one or more stages of the delivery methodology.
Nuevora Delivery Methodology (with representative activities performed in different stages) |
- Pre-Production - In this stage, Nuevora performs data lifecycle management services helping its customers improve the quality and comprehensiveness of their customer databases.
- Production - In this stage, Nuevora offers analytics and modeling solutions to help customers convert their information assets into analytical models and deliver them periodically to all important stakeholders in the form of precise actionable insights.
- Post-Production - In this stage, Nuevora offers automation as well as custom reporting services. Nuevora has a full-fledged technology team that is well versed with development of reporting dashboards and other strategic marketing reports using a suite of third party reporting tools. In addition, Nuevora also develops periodic or custom reports, Excel models, and presentations articulating the analytics into actionable and meaningful insights.
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