Analytics

Market Analytics

Marketing Data Management

Automation

Customer Speak

“Nuevora has been delivering excellent results for product and corporate marketing functions for us. Nuevora’s innovative model of leveraging global resources to deliver high-end marketing analytics coupled with its experienced teams is enabling us to gain continuous, timely and critical insights into the effectiveness of our key marketing initiatives, thus helping us accelerate our growth rapidly. Nuevora has become a strategic analytics partner for us.”

- VP, A large information services company

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Market Analytics

Nuevora’s market analytics or consumer analytics solutions deliver predictive insights into all stages of a customer lifecycle using data elements from sources such as demographic, psychographic, attitudinal, survey, credit score, etc. and other third-party data.

Some examples of Market Analytics solutions include:

Consumer Behavior Analytics

In partnership with marketing research agencies, Nuevora analysts deliver predictive insights into consumer habits, attitudinal trends, product preferences, pricing sensitivities, etc. based on survey and third-party data for B2C firms.

Market Sizing / Segmentation

Nuevora analysts work with primary research and secondary research based market data to analyze, size and segment markets to help define and match the right prospect segments to the right products and campaigns.

Competitor Analytics

Using data from multiple market sources and primary research, Nuevora analysts deliver actionable analytics into competitor products, customers and deals (wins/losses).

Benchmarking

Nuevora analysts research a number of proprietary databases and public sources to deliver comparable metrics – financial as well as operational. Nuevora is seasoned in analyzing the corporate statements and reports to zone in on industry-specific operational metrics for benchmarking.