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Customer Speak
“Nuevora’s predictive modeling solutions help us optimize our customer management strategies to ensure superior customer retention. Nuevora has helped us leverage our rich customer database in ways and means we could never do till now.”
- VP Business Development, A US automotive retailer
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Home » Industry Solutions » Retail
Overview | Solutions | Representative Customer Success
Representative Customer Success
Nuevora delivered a variety of research services and predictive analytics to retail firms resulting in improved marketing effectiveness and enhanced ROI. Some examples include:
- Nuevora analyzed millions of campaign communications in working with a leading database marketing solutions provider to build several promotion response models and campaign ROI models across multiple industries including financial services, retail, automotive, and telecom. Nuevora built analytical models to segment customers based on frequency of transaction, average dollars spent per transaction and the recency of transaction to predict customer loyalty, churn, repeat purchases, and revenue maximization opportunities. Nuevora devised numerous "test-pilot-run" campaigns across multiple channels to build promotion ROI models to optimize campaigns across a number of dimensions including timing, duration, channel combinations, customer transactional history, etc.
- For a large retail franchise, Nuevora analyzed a series of "test-and-run" marketing campaigns to predict customer behavior and campaign response rates resulting in increased customer traffic and transaction values.
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