Solutions

Nuevora focuses its retail research & analytics solutions across the entire lifecycle of the customer enabling marketing effectiveness.

Analytics

Market / Customer Segmentation

Use of various segmentation techniques (based on demographics, psychographics, spend patterns, payment histories, etc.) to identify clusters of market segments and customers to devise actionable strategies resulting in increase in frequency of transactions, increase in spend per transaction, improved inventory planning, and reduction of stock-outs, etc.

Customer Life-Time Value Analytics

Estimate the potential value and relationship length of every customer to ensure maximization of value to the firm; Ensure that the right products are available at the right locations at the right time based on customer preferences to extend the relationship length and value. Predict and target a tailored value proposition to different customer segments.

Market Basket Analysis / Customer Up-Sell / Cross-Sell Analytics

Based on market basket analysis, improve the off-take of products by ensuring the right products are available in the right combinations thereby effecting an increase in wallet share of each customer to the store.

Promotion Response Analytics

Promotion response modeling enables precise design, targeting and assessment of campaigns resulting in increased responses from prospects & customers while reducing marketing spend and maximizing wallet share. Reduce your customer acquisition costs and customer attrition through promotion response modeling.

Marketing Mix Analytics

Marketing mix analytics enables optimization of the overall marketing campaign portfolio to maximize customer acquisition and retention while minimizing marketing spend. Through a series of “test-and-run” campaigns across multiple segments of customers / prospects and through multiple channels of customer touch, enhance your overall campaign effectiveness across your entire customer base.

Customer Churn / Loyalty Analytics

Customer churn analytics empowers your organization to compete effectively in a fiercely competitive retail industry by successfully retaining your profitable customers. Our churn analytic solutions enable you to predict & prevent attrition, identify most profitable and loyal customers, and enhance the stickiness of every customer.

Marketing Data Management

Nuevora analysts work with disparate sources of customer transactional data, lead & marketing data, as well as survey based and other external third party data to develop a comprehensive view of an organization’s customers, products and campaigns. As a pre-production strategy, this effort enables our customers to first get their hands around all sources of data and prepare for focused analysis and produce actionable plans.

Research

Market Sizing / Segmentation

Nuevora analysts work with primary and secondary market data to analyze, size and segment markets to help define the competitive strategies of our customers.

Company Comparables

Nuevora analysts research a number of proprietary databases and public sources to deliver comparable metrics – financial as well as operational. Nuevora is seasoned in analyzing the corporate statements and reports to zone in on industry-specific operational metrics for comparable analysis.

Industry Research

Nuevora produces on-demand industry research to deliver custom insights and competitive benchmarking.

Automation

Analytic Dashboards

Combining advanced analytics and technology, Nuevora delivers custom technology solutions that deliver the operational insights in the form of automated dashboards that are context-sensitive and role-specific.

Custom Reports

Nuevora analysts research and deliver marketopedias, executive briefs and other custom reports based on the research objectives of our customers.

Presentations

Nuevora analysts convert the analytics and insights they produce into specific presentation outputs that can be readily used by the customer executives.