Representative Customer Success

• Nuevora analyzed millions of campaign communications in working with a leading database marketing solutions provider to build several promotion response models and campaign ROI models across multiple industries including telecom. Nuevora built analytical models to segment customers based on frequency of transaction, average dollars spent per transaction and the recency of transaction to predict customer loyalty, churn, repeat purchases, and revenue maximization opportunities. Nuevora devised numerous "test-pilot-run" campaigns across multiple channels to build promotion ROI models to optimize campaigns across a number of dimensions including timing, duration, channel combinations, customer transactional history, etc.
  
  
• For a regional telecom service provider, Nuevora tracked and analyzed their customer response trends to various types of campaigns. Analytics included delivering insights into the effectiveness of overall marketing mix - channels, timing, content and promotion.