Solutions

Nuevora focuses its research & analytics solutions across the entire lifecycle of the customer enabling marketing effectiveness.

Analytics

Market Segmentation

Use of various segmentation techniques (based on market economics, consumer demographics, psychographics, etc.) to identify clusters of market segment to devise actionable strategies resulting in newer product innovation, better market penetration, precise credit risk assessment, better product bundling, etc.

Customer Profiling / Segmentation

Based on several customer data points including customer demographics, transactional history, payment patterns, service calls, product usage, etc. profile customers and segment them into clusters that is aligned with an organizations strategy. For example, potential churners, highly profitable segment, high grosser but net losers due to frequent customer service interactions, etc. Insights based on these profiles enable telecom organizations to optimize their customer management and marketing efforts for better yields.

Marketing Mix Analytics

Marketing mix analytics enables optimization of the overall marketing campaign portfolio to maximize customer acquisition and retention while minimizing marketing spend. Through a series of “test-and-run” campaigns across multiple segments of customers / prospects and through multiple channels of customer touch, telecom organizations can enhance their campaign effectiveness and increase the overall value of their entire customer base.

Customer Behavioral Analytics

Profile customers based on behavioral coordinates to help forecast delinquencies, promote right products, prevent churn, increase bundling, etc.

Customer Churn / Loyalty Analytics

Customer churn analytics empowers a telecom organization to compete effectively in the highly competitive industry in not only acquiring customers but also in successfully retaining them. Our churn analytic solutions enable a telecom firm to predict & prevent attrition, identify most profitable and loyal customers, and enhance the stickiness of every customer.

Customer Service Analytics

Customer Service analytics involves analyzing tons of customer interaction data at various touch points of customer service to deliver crucial predictive insights into potential churn, uncaptured value, customer satisfaction, etc.

Customer Life-Time Value Analytics

Estimate the potential value and relationship length of every customer to ensure maximization of value to the organization; Ensure that the right customer is serviced through the right channels at the right time based on customer preferences to extend the relationship length and value. Predict and target a tailored value proposition to different customer segments.

Customer Up-Sell / Cross-Sell Analytics

Based on propensity-to-buy models, target the right customer with the right product at the right time through the right channel to increase wallet share of each customer to the telecom organization while saving the unwanted marketing spend; Increase bundling and the resulting customer stickiness.

Campaign Optimization Analytics

Analytical response modeling enables precise design of campaigns resulting in increased responses from prospects & customers while reducing marketing spend and maximizing wallet share; Increase switching costs while decreasing acquisition cost per customer.

Risk Analytics

Our risk assessment analytics can predict potential defaulters and facilitate implementation of proactive collection strategies as well as better credit evaluations for future applicants. Maximize customer acquisition and retention while minimizing risk and fraud.

Marketing Data Management

Nuevora analysts work with disparate sources of customer transactional data, lead & marketing data, as well as survey based and other external third party data to develop a comprehensive view of an organization’s customers, products and campaigns. As a pre-production strategy, this effort enables our customers to first get their hands around all sources of data and prepare for focused analysis and produce actionable plans.

Research

Market Sizing / Segmentation

Nuevora analysts work with primary and secondary market data to analyze, size and segment markets to help define the competitive strategies of our customers.

Company Comparables

Nuevora analysts research a number of proprietary databases and public sources to deliver comparable metrics – financial as well as operational. Nuevora is seasoned in analyzing the corporate statements and reports to zone in on industry-specific operational metrics for comparable analysis.

Industry Research

Nuevora produces on-demand industry research to deliver custom insights and competitive benchmarking.

Automation

Analytic Dashboards

Combining advanced analytics and technology, Nuevora delivers analytic solutions that deliver the operational insights in the form of automated dashboards that are context-sensitive and role-specific.

Custom Reports

Nuevora analysts research and deliver marketopedias, executive briefs and other custom reports based on the research objectives of our customers.

Presentations

Nuevora analysts convert the analytics and insights they produce into specific presentation outputs that can be readily used by the customer executives.